Think about a portal. In my opinion, this is one of the most under-utilized (and therefore under-valued) pieces of digital real estate at a University. And you can tell. The typical portal at a college is the equivalent of a trailer park for links, notifications, and assets. So what do users do? They bookmark the few links they actually find useful and access them directly. Of course that also means they never see the notifications, announcements, or new links over time.