“People change all the time when it comes to things that matter to them. They’ll change positions, jobs, houses, cars, or whatever matters for them, often at great cost. We’re wired to move on.”
Think about a portal. In my opinion, this is one of the most under-utilized (and therefore under-valued) pieces of digital real estate at a University. And you can tell. The typical portal at a college is the equivalent of a trailer park for links, notifications, and assets. So what do users do? They bookmark the few links they actually find useful and access them directly. Of course that also means they never see the notifications, announcements, or new links over time.